The evenings sponsors included:Tsuru Level —Aratani Foundation/Linda Aratani.

IcelandairBoosting ad performance with Facebook campaign budget optimizationThis international airlines ad performance took off thanks to a Facebook campaign budget optimization.We share some success stories to show you the power of the tool in real life.

Facebook Messenger is the most popular and accessible instant messaging app in the world.So if you have the time (or staff) to respond to messages.And if you still wonder why to use the platform for your business.

WestJetElevating customer support with MessengerThe Canadian airline created a custom bot for Messenger named Juliet to help personify its brand.7Up EgyptGrowing awareness with a discount offer on MessengerThe soft drink brand used Messenger to deliver discount vouchers.

Automated responses are one of the best features of your Facebook Business Inbox.

And what’s best about it – the automated responses can help answer common (often the majority of) customer inquiries immediately.You cant just take a position and let it happen.

I learned from my experiences in community organizing through the JACL.If we as an organization didnt take this step.

It was gutting the national staff.When the board took a position.